Patagonia

Art Direction, Design & Illustration

Zine

A 64 page zine that reimagines the outdoor experience. Seven stories. Seven protagonists. Seven different ways of being outdoors. Deeds is about generating a new aesthetic, applying a refreshed lens on the reality of our trails, our mountains, our rivers and our oceans. It explores the natural-born wonder of the environment and how it should be accessible to everyone, not just the privileged, heroic few. This zine was created for the Kendal Mountain Festival and to be distributed throughout Patagonia’s European stores.

︎︎︎ Editorial Direction: Phil Young & Mike Fordham